This is the digital era and it is important to approach the audience in as many ways as possible. One such option that must be given special attention is marketing apps for small business.
Yes, you can market your way to the target audience via these advertising apps. There are various marketing apps present out there which will help in the advertising your business. No need to worry if you are on tight budget, etc because this marketing through apps technique is light on your pocket.
These days almost every person owns a smartphone and the business are trying to utilize this smartphone addiction for marketing their business. This is a great idea as it saves good amount of money and the business advertisement can reach large set of audience with ease. Business owners may get conflicted feeling when they are in for promoting their business. With the plethora of options present out there they may get confused about opting one of them.
A survey has been conducted by Small Business Owners and Entrepreneurs and it has been proven that the usage of apps for business marketing will save a huge amount of time and money for the small businesses.
According to the report they have provided, 78% of the small business owners believe that using these apps could really create a great impact on their business. These owners have estimated that they can save 5 hours per week by using these apps.
5-6 hours means nearly you will be saving half a working day every week, and this is a great benefit for the entrepreneurs who are short on time. So what kind of apps that one can use to market their business. What are the best marketing apps in 2020?
The answer to this question is pretty simple. There are some of the best apps that are designed for different purposes, yet they all help in promoting the business.
When you read the title of this article, the first question that pops in your mind is “how to market your business through mobile apps?” it is an easy process. The first thing that you have to do is learn how usually these mobile marketing apps work and use these tricks in order to take your business to the people.
Trello is one of the famous project management app present out in the market. If you want to market your business, it is important for you to be planned and organized effectively. Trello makes it easy for you to plan and organize the projects with ease.
It is the visual project management app which is available for free on both Android and iOS platform. It also has a website version. So, you can access this app from anywhere at any time with ease.
You can create a different board for each project and add members to it. After adding the members, you will share all the required details with these members collectively. Everything can be discussed and shared at one place.
You will be able to create checklists and reminders for your upcoming task and even assign tasks for other members via this app.
Trello follows the old school notice board style and you can create as many boards as possible and add all the files that you think are required.
Who wouldn’t know about this amazing app. Yelp has nearly 90 million unique visitors every month and is one of the most downloaded apps in the play store. This app has been one of the greatest mobile marketing tools for some years now and there are some reasons for it too.
If you are going to a restaurant to which you have ever been before, the first thing that you will do is to research about it right! And this is the main reason why Yelp has so many visitors. People use it to know about the restaurants, stores, hospitals, etc. that they are about to visit, and they search on Yelp for them. This is the selling mantra for Yelp, and it has been successful so far.
So now how can businesses market on Yelp? The Yelp come in three versions, one of them is free and the other two are paid. If you are just starting out and are on tight budget, then you can just use the free version. It has so many features so do not worry about it.
No matter whether you establish your page or not, Yelp will already have the good and bad reviews of your business and the traffic too. If you claim your own business page, then it is good for both you and your business.
You will get control over the content that has been posted on the website, respond to the reviews and add photos of your business by yourself. These perks will surely create a good impact on the people who visit your page.
The self-service feature of Yelp will help you in setting your own budget and designing ad campaigns according to it. You will be able to reach your target market with this feature. Although Yelp does not share their pricing publicly, it won’t cost you a lot of money to start campaigning in it. By using this feature, you will be able to remove the advertisements of your competitor when people are visiting your page.
Yelp is a place where the potential customers of your business come when they want to know about your business and its reviews, so it is important for you to keep your Yelp page interesting. If you receive any negative review on the page, take extra efforts to address and solve it. This will increase your credibility among the visitors, and they will start trusting you more.
Yelp also provides a call to action button for the people who your page. Use this feature to provide the visitors quick access to call you.
Yelp is one of the most effective and famous business marketing tool present out there. If you are in search of a reliable way to promote your business via mobile apps, then you should definitely have this app because you will be able to reach your targeted customers with ease via Yelp.
LinkedIn has the capability of playing significant role in the effective marketing of any business. LinkedIn is considered as one of the smartest marketing tools by so many companies.
If you want to market your business via LinkedIn, you have to start working through your own network. You should increase the connections and make a potential list of the contacts in the LinkedIn community. You should start promoting your business online via LinkedIn and make use of the LinkedIn profile by sharing your online links on it.
Similar to Facebook, you can create business pages on LinkedIn too. Use this facility and create a business page on LinkedIn. Complete the profile and make sure to add all the details.
The compulsory details that you have to mention on LinkedIn business page are
Network plays a huge role in LinkedIn and it is important for you to use this networking option as effectively as possible. Ask every employee of your company to create a LinkedIn account. This not only increases your network but also helps them in their profession too. So, it is a win-win situation for your organization and the employees. So, do not let this immense opportunity slip out of your hands. If any of your employees isn’t interested in creating LinkedIn account, make them aware of the LinkedIn presence and how important it is in building a successful career.
As mentioned above the company website’s URL is important and should be linked to the LinkedIn account. You should mention the LinkedIn account in the company’s website too. This way the visitors for your website will get to know about you and your staff, the recommendations you got and much more about the company.
This is another important aspect. You can use any keyword searching website and get the phrases that are famous and are used more in your field. Use these keywords in your profile and on your company page. This will increase your company’s number of search appearances.
You can use hashtags in the caption of your post. This will reach your post for maximum people. For example, If you have a restaurant business then you can use #restaurant and the location hashtag in your post caption.
LinkedIn provides a facility to create an article or blog. You can write about your company services and products so that other users can know about it.
This is another great way to get maximum leads and output. However, you need to spend money first in this process. Your ad will display over niche LinkedIn profiles and articles. Most of the LinkedIn users claim that they had got maximum returns over the spend money.
You shouldn’t post on your company page when necessary. LinkedIn is all about connections, it is important for you to stay connected with your connections all the time and keep on interacting with them. The one way you can do this is by posting updates and articles from your company’s profile from time to time.
Greet your connections on special occasions and talk to them whenever required, like, comment and share the content that connects with you. This encourages your connections to pay more attention for your posts. LinkedIn is a platform where interacting plays a crucial role. You just can’t ignore it and get succeeded on LinkedIn platform.
Company Buzz is a LinkedIn based app which will help you in knowing the discussions that are going on under your company name. Using this app, you will have an option to respond accordingly and relevant to such comments.
These are some of the ways you can use these three most popular apps for marketing and advertising. If you want to know how to promote your business via apps, then make sure to read this entire article.
You will get nice insights and a lot of time of yours will also be saved exploring required stuff. All these tips and tricks will make your marketing easier and time effective. Thus, we can conclude that consistency and quality of the campaigns is the key feature for any marketing as well as the advertising strategy, so make sure that you have both of them utilized well in your business plans.
If you want to develop your own app to reach out to the more customers, then you can contact us. We at Technostacks infotech expert in building custom software development and mobile app development.
Amazon’s Alexa for business is a fresh and new way to incorporate voice commands into the corporate offices and small businesses. The voice interactions with the AI assistants have become a common practice in houses, but with the new Amazon Alexa for business, they can be incorporated in offices too.
The first question that popped into your mind after reading the phrase “Amazon Alexa for business” would be what is Alexa for business? Do not worry because this article answers all your questions regarding Alexa, its uses and benefits for businesses.
The Alexa devices like Echo dot, Echo, Echo Plus and Amazon Tap have already assisted in business matters, but they haven’t been used completely for the official purposes. They were largely used by consumers for their personal purposes.
In 2018, Alexa was integrated into various devices in order to connect with the users, but this integration wasn’t helpful for businesses either. This is the reason why Amazon has designed special devices directly intending the businesses only.
With this Alexa for businesses, Amazon packed various integral features into Alexa making it much more business oriented. They designed the device to match all the requirements of an office. It added the most important feature – shared devices which allow the public to use one device. This latest Alexa for business can take care of various types of tasks without much stress. A lot of equipment can be replaced with this Alexa and some of the humdrum tasks of the corporate offices like ordering printing paper, organizing the videoconference camera, giving office directions, etc. can also be handled.
Well is it right for your business? Yes, you read the question right.
Is Amazon Alexa is right for your business?
There are different types of industries out there and each industry belongs to a different niche.
Does Amazon Alexa for business capable of handling tasks of any industry?
The answer to this question will be “Yes.” So many people used to integrate their personal Alexa with their office work and handled scheduling as well as their calendar with Amazon Alexa for business; with these functions, they will be able to enjoy so many other benefits too.
This Amazon Alexa is crafted to suit any kind of business and one can use it as they want because of the customization options. The employees can bring their own Alexa devices to an office and pair it up with the office Alexa device for better coordination. Before knowing about the uses of Alexa, you have to get an idea of how it works.
There are two types of Alexa for business- one is personal Alexa device and another is public Alexa device.
The personal Alexa device is confined to only one person and he will be operating the device all by himself. These devices have enrolled users and only those users can use it. These devices can help in completing the personal tasks, managing the to-do list, setting up reminders, making personal calls, schedule the meetings and finding the required information from other software and programs. Personal users can integrate their Alexa home and office devices and use them collectively.
The shared devices are for everyone. These devices are placed in the public places of the office and can be used by anyone. Lobbies, conference room, kitchens, printing rooms are some of the places where these devices can be placed. You can customize the skills as per your requirement.
It uses the resources that you have provided to it to process the information. Let’s imagine that you asked Alexa to start meeting in the conference room. It starts checking the location, looks up the calendar to know whether the room is booked or not and then checks with the schedule too. This way Alexa uses various resources and skills that have been provided to it in order to process a specific command.
You should have an AWS account and one or more Alexa business devices to start using the Alexa for business. You have to sign into the console and open Business productivity, then navigate to Alexa for business.
Almost every entrepreneur would have gotten this question in mind when they first heard about Amazon Alexa for business. Alexa answered their questions with ease through its features. Here are the uses of Alexa for business.
Usually, an organization receives more than 100 emails per day, and it is really a hectic job to organize all those emails. It is a time and effort consuming task and it is important to handle it with utmost care. The Astrobot skill will help you in managing the Office 365 Email or Gmail from your Alexa device. This skill aids in reading, replying and managing the emails. Prioritizing the emails can also be done with ease. The additional functions of this feature are deleting, quick replying and archiving certain emails.
It becomes extremely difficult and overwhelming when to manage the hectic schedules. Alexa coordinates with the free busy scheduling assistant in order to organize the meetings so that you never miss any appointment. It will remind you from time to time about the meetings and other things present on your schedule. You can use the calendar or contact feature to manage these meetings.
The Vigil website monitoring skill of Alexa will help you with the maintenance of your websites. You can ask Alexa about the status reports of your website and whenever your website is down, you will be sent a push notification immediately.
This helps the business owners in maintaining their site. They need not worry about the website or its status as Vigil skill takes care of it.
Invoicing and receiving payments is a vital part of any business. Amazon Alexa’s Account Receivable factoring skill will help the small business owners with the invoicing. The small owners who aren’t able to afford any invoicing software can use Amazon Alexa for this process. If you tell Alexa the amount of invoice and factoring rate, it will calculate the total amount and tells you the value. This makes the entire computation process easy.
If you have an online store or a Shopify account, Alexa will gather all the information from the account like inventory, store performance summaries, orders and provide it to you. All the data will be available at your fingertips.
Small to medium business owners plan their trips and organize everything by themselves. Alexa for business will take care of tracking everything on business trips. From your flight ticket price, taxi fares, upcoming trips, checking the flight status, booking a rental car and even checking your loyal points. The device does everything that needs to be managed. This reduces a lot of stress.
If you want to edit the documents and do not have any computer nearby, then you can use Alexa. With the Edit docs feature, Alexa edits the documents with just your voice commands. You can edit the documents on the go with Alexa.
For a small business, digital marketing may sound complicated. The Authentic digital marketing tips skill of Alexa will provide you with some effective tips for branding and marketing your business.
Amazon Alexa aids a business in several ways and deploying it with efficiency can make a huge difference. Here are the benefits of Amazon Alexa for business.
Alexa takes care of almost all the tasks of your employees and this will make them more productive. It manages their to-do lists, reminds them of the meetings, and manages the meetings. It is capable of setting the one on one meeting for the colleagues, dials the conference calls, moves and cancels the meetings. It takes care of all the things that don’t need special attention from employees. This will save a lot of time for your employees which make them more productive.
With the Alexa for business, the administrators have the provision to manage all the Alexa devices present in your organization via one console. The IT specialists can operate and update all the devices present in the organization with the help of one Alexa. It provides extensive management and control over the entire organization. The admins can also manage the status of the device and usage with ease.
Just a voice command to the device will make the entire organization of meeting easy. it helps in knowing the availability of the meeting room, sends the reminders to all executives to participate in the meeting, etc.
We can fruitfully conclude this blog post with the fact that Amazon Alexa for business is really assisting the business owners to become more productive and efficient with its best in class features packed device. The world will see more advancement in the coming time.
Once you have determined that your business requires custom-built software, the most essential decision to take is of choosing a precise custom software development company.
There are millions of custom software development companies existing and competing globally. If you fall short to pick the correct company, it will become an obstruction in the accomplishment of your project. To assist you to take the spot on decision, we have considered the eight key elements to be taken into thought for deciding on a well-suited technology partner.
So, how will you select that just right custom software development company which can give the best solutions amongst the rest out there? I am sure that you know there is a lot of disparity stuck between finding a software development company and finding the best software company which match your project requirements.
Majorly the recognized companies are masters of their work into software development services offering brilliant and competitive solutions. They are all experienced in building software and applications from basic to enterprise levels.
Most of these service providers have invested a considerable period of time in the industry, know the latest trends and are continually competing in different markets for projects. So, these companies need to be highly competitive and actually they are modernizing with time to get recognized as a leading Software Product Development Company.
Consequently, how do you choose that one provider from these many specialists out there in the industry and the marketplaces? It’s without a doubt a very complicated job and should be executed with caution. However, you will find eight key points given below to be useful in selecting your precise software outsourcing partner.
How can you decide on the best software development company for your project when even you don’t know what you desire? Recognize your business requirements.
You need to have chats with your management, key employees, know about the current issues and well analyze the requisite solution.
Create a clear outline of your software product development solution you want to meet your company’s business and technology objectives. Considering the nature of your project, the technical requirements and specifications pick an offshore or an onshore service provider.
Also, before you pick the company, categorize the issues you are facing with the current scenario or systems. Try to check would the new solution will meet all your needs and is it the type of software that will lend a hand to meet your business objectives.
You can decide on for an offshore or an onshore service provider company relying on your requirements and the outlook of your proposed project.
You also have to ask them about the strength and profile of the software developers for hire.
Cost is always the most significant deciding factor. Analyzing the overall cost will enable you to know the capacity of investment that will be involved in your project. Also, you need to cross-check with the key stakeholders to decide is it fit to your budget and is it worth the investment or not.
Anyways one needs to determine whether the pricing of the project comes in the decided budget. Unless convinced on the definite ROIs, you don’t want to go insolvent buying an over or a high-priced software that automates only some parts of your current business.
Some vendor companies price their solutions for the utter piece of evidence of overpricing to appear like an advanced and superior company. Do not forget to look for out of sight or supplementary costs in the contract, like added fees for documents management, software set-up, maintenance, and support costing or in-person training charges.
Collect the information about the service provider company with respect to skills, acquaintance, and experience of the team members. Check out their portfolio and explore their working in the most modern technologies in a related domain as your project. Track company’s experience with management of projects in the specific niche, company’s expertise in decoding your needs into fitting solution, the communication efficiency, obedience to deadlines, and the like. Also, check the software product development process they will use to take your project further for final development.
Look for teams offering direct admittance to developers who can converse well with you. Software houses with teams practiced in agile or hybrid agile methodologies are for all time a healthier choice. Have relaxed meetings and get to know each other with online chats, but collect firm information in the course of your dealings, that without a doubt showcases their competence in preceding works.
A company that is innovative or has less experience may not have the aptitude to prevail over tricky challenges that come during the development procedures. However, if the management and staff are at a reasonable level as well as have a high degree of expertise you can try them for your project.
One of the most excellent ways to know about the company is to get in touch with its customers. Get the clients’ references from the company and congregate the different feedbacks. You can know about the category of projects the company has to hold on, its capacity to meet the quality and timeliness of projects it has delivered.
You can converse with your colleagues, friends and other professionals in your network to know about a mixture of software development companies. This is the preeminent way to get candid feedback about the companies. You can even post queries in different online forums, social media, and professional sites.
Of course, you want to associate with the best custom software development company, but would you go for a company that is not courteous and pleasant to work with? How robust and scalable are their offered services and solutions? Know the company’s suppleness to get on with diverse ambiance by looking at their customer base and client affiliation in the past.
Check the client’s testimonials and reviews on diverse platforms or get connected with one of their clients all the way through social media channels to know their view of the company.
Is your project big or vast? Not all companies embark on any size of custom software development projects. Some software development companies commit only to large fishes, which provide them with giants and million dollar projects. These are more often than not well-known brands and industry specialists.
While many elegant small to medium-sized companies take multi-year projects which are generally average sized ventures. Such companies’ development arc over a small period of time shall display their know-how and industry perspective. Has the company been rising swift or failing in size or sluggish over this period?
The company to which you outsource must comprehend to your entire proposed requirement in a way you realize and seek to.
Are they as zealous as you about this particular project? Are they from top to bottom devoted to making a superior product?
Do they have enough time and resources to be invested or are they just doing a task for cash they take from you?
These are apparent from the way they put forward additional features which can be incorporated, potential scopes for the product, or contradict with the idea that is not quite constructive.
However, make sure they back their view with suitable facts and causes that persuade you about their enthusiasm and is not just to ‘make the task simple’ for them.
An aloof and awkward team will guide your project to just a failure.
A very vital consideration is the timeline of your software development project. A software project may take much time to get finished. So, you must have a precise project deadline set to get the software developed, for swiftly launching your product in the different marketplaces.
However, you just can’t be expecting the software to be voluntarily developed; it is always intelligent to deal with features for time.
A high-quality custom software development company will work with you the way you desire, make sure you get on-time delivery of defined project milestones and even assist you to make a clever trade-off linking the features and time frame of the project, in case of stiff deadlines.
Even the highly picture perfect solutions offer an assurance of just 99.9999% up-time. Sorry to say, bet there are no 100% just right solutions. Even though too small, there is always a portion of the likelihood that things might go erroneous after project release from the vendor, in particular with the case of software projects.
So make sure your vendor company make available unswerving access to the technical team and propose good quality support, maintenance, technical updates and upgrades along with troubleshooting services for a reasonable period of time even after sales.
Make sure you have the details about the technical support services of the vendor company. Your software might face problems after the delivery, fetching your work to decline. So, discuss about the after-development support services offered by the company.
Also, get suitable agreement on safety and security problems and how you get your data back in case you put down the vendor contract. Look forward to some charges in particular if the data was encrypted, but it shouldn’t make you ruined in any case.
Most companies these days offer a free trial to make certain the excellence of the features, paybacks and real-time usability. You can make sure that the software will meet your business requirements by checking out the obligatory features and functionality during the trial or by taking a demo.
During the trial, feel free to ask your service provider for all the queries and confusions you may have with the requirements and delivery.
During every software demo, it’s time to outline whether that current vendor will be able to provide an accurate mix of consistency, functionalities, features, and suppleness.
As your primary stepping stone when setting-up your goal is deciding on the precise custom software development company. A mistake here might lead to shattering outcomes. So, take no probability, do painstaking research and study with a base on the points or factors detailed above.
If you are looking for the best software development company, then Technostacks Infotech will be a perfect choice. Technostacks is a leading IT company that provides a number of software development services for web, mobile, digital, AR app, VR app, IoT, Machine learning app, artificial based apps and more.
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There is a common misconception that investing in your company online is a priority reserved only for larger companies and is an unnecessary step for smaller businesses. The problem here is that as companies are slower to change their practices, their customers are not. No longer are mobile apps the luxury of major brands, but a necessity for companies of all sizes to effectively reach customers and outpace competitors.
In our pursuit of delivering the best mobile app development solutions and building positive relationships with our clients, our team’s efforts have been recognized by Clutch, a D.C. based firm that conducts reviews on B2B service providers. After reviewing our company and learning about how we operate with our clients, we are noted on the Clutch platform amongst the best app developers and internet of things companies in 2019! This is a major accomplishment for our team and it’s extremely rewarding to know our hard work is not going unnoticed.
Check out the first review we have on our Clutch profile:
On top of being included in Clutch’s research, Technostacks Infotech is also listed on their sister websites, The Manifest and Visual Objects, two new platforms that go deeper into the buyer’s journey, providing key industry reports, how-to guides, and curated directories of the best B2B service providers worldwide. On The Manifest, we’re listed amongst the best app development companies in Ahmedabad in 2019. On Visual Objects, buyers can get a firsthand look at the visual representations of our app development work in recent years.
We started our company to help companies make the most out of their businesses and utilize the online marketplace. We have an expert team of app developers who can able to build a successful mobile application for your organization. You can contact us for more information.
Through our presence on Clutch, it’s been extremely affirming to see how much our work has enabled our clients to grow their businesses. We look forward to all the new projects and opportunities to come in the new year!
Technostacks, reputed IT Company in India, has successfully carved its niche within a few years of its inception….