Oct 10 2017

How AR Can Alter the Future of Marketing?

In a highly competitive environment, brands are always expected to do something out-of-the-box to grab the attention of their potential customers. While they have all tried and tested different methods, AR or Augmented Reality is something they all need to look forward to.

Why is AR the future of marketing? How can it convince the customers simply by giving them a preview of what they are looking forward to?

Use of AR in Marketing

A staggering developed in technology has ushered in augmented reality for marketing especially in gaming and shopping sectors. Hot on the heels of Pokmon Go, many marketers have realised the potential of this pioneering technology to attract their target audience.

Online shopping in particular has a lot of scope for the use of augmented reality. For instance, there are online stores that can make use of this technology to show how an outfit would look on someone without having to try on physically at a brick-and-mortar outlet!

Likewise, IKEA also used augmented reality apps for marketing to market their products. Their
interactive catalog
is one of the best examples of using this technology of the future to help customers take an informed decision.

All in all, AR helps project a proposed concept or idea and removes the geographical and physical constraints associated with marketing.

Benefits of Using AR in Advertisement

The sheer benefits of AR in advertisement can easily beat any conventional methods like print ads, television ads or even web ad campaigns in the long run. This is perhaps the reason why brands are aiming for AR app development for marketing, which bring the following benefits to the table:

  • AR apps help marketing reach larger groups of people in a short time and serve them all at once if required.
  • AR apps works seamlessly with a wide range of industries and can be customized to meet specific requirements.
  • Marketing strategies designed around augmented reality, saves the customers’ valuable time and helps them take a call-to-action within a short timeframe.
  • Browsing through multiple options is easier with AR apps.
  • People of all age groups can easily understand and interact with this marketing strategy. They don’t have to be a technology expert because everything is visually represented by the marketer.

AR app development for advertising will therefore pave the way for bringing more business across all sectors. With the potential to appeal to everyone from a 5 year old to the seniors, Augmented Reality apps for marketing are definitely the way to go! Want to get started with developing the best apps? Give Digital Technostacks a call and we’ll take it from there!

Written By : technostacks

Augmented Reality is the integration of digital information with the user’s environment in real time.

Over the past few decades, this artificial view of the physical world – known as Augmented Reality, matured from a scientist’s plaything to a part of daily life. Augmented reality is defined as a composite or false view of the world created by computer generated images in real time.

Getting an eye on types of AR. Below are the types listed and widely developed and explored in various verticals.

  • Marker Based / Recognition based Augmented Reality
  • Marker-less / Location-based Augmented Reality
  • Projection-Based Augmented Reality
  • Outlining Augmented Reality
  • Superimposition based Augmented Reality

AR could be consistently coordinated in communicating, working, data representation, and gaming outside, basically anything you can think of. It would essentially change the way we communicate with each other.Technostacks studied and says that AR is the future of design and we tend to agree. Already mobile phones are such an integral part of our lives that they might as well be extensions of our bodies as technology and can be further integrated into our lives without being intrusive.

Marker-less Augmented Reality for retail opens new channels of interaction for ecommerce, brick-and-mortar stores, and retail sales staff.

Augmented reality is being used by real estate professionals to bring traditional, flat print materials such as blueprints and photos to life right in front of the consumer.

With augmented reality, Advertiser and PR agencies can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before during and after making an association.

AR app and platform in educational sector enables students and teachers to visualize 3D models in the real environment, in real time.

Augmented Reality has gone from dream to reality in just over a century. There are many AR applications in use or under development today, however – the concept will only take off universally when designers think about how they can integrate AR with daily life to improve productivity, efficiency or quality of experiences. There is an unlimited potential for AR, the big question is – how will it be unlocked?

Technostacks is immensely climbing up with latest designs to make the present and future market world grow and experience the Augmented Reality in real time.

Written By : technostacks
Traveling to a foreign country or to another state or city requires the good amount of luggage. It may happen that one may lose their luggage on the airport. For this, the provision of the specified Beacons Solution is made to the travelers. Technostacks has recently launched a Travel Goodie App, which is a kind of Travel tracking app. It helps in identifying the Beacons assigned to the traveler’s luggage.
Registration of the Travel Goodie App
The Travel App Travel Goodie helps in tracking the luggage as soon as the app meets the Beacon assigned to one’s luggage. The approximate range is 70 meters to track the luggage, kids or even your pets. However, the range merely depends on Beacon’s quality. Following are some steps for registration:

The Travel App Travel Goodie helps in tracking the luggage as soon as the app meets the Beacon assigned to one’s luggage. The approximate range is 70 meters to track the luggage, kids or even your pets. However, the range merely depends on Beacon’s quality. Following are some steps for registration:

  1. 1. Register the specified Beacon with Travel goodie App.
  2. 2. Identification of Beacons from the app purely depends upon the UUID and the Beacon Major Number.
  3. 3. In case, the traveler has purchased new Beacons, then it is mandatory to register the application or the Website. If the person has purchased Beacon from a specific app, then one should register the name, major and minor number and the UUID.
  4. 4. While using the Travel Goodie App the user should set the same Beacon Major number and the UUID that is set up in the Beacons Application. This will make the tracking of the luggage and other goods easier.
In closing, the Technostacks Travel Goodie App is compatible with the iPad, iPhone, and iPod that possess the IOS 8.0. It helps in detecting your products as soon as the luggage comes within the tracking area through the Beacon application. The traveler is notified on their Apple devices.
Written By : technostacks

You can never estimate the potential of your business until you allow technology to dive in deep. Real time chat is one such application boom that can help you to gain an edge over the competition, and keep your business lively among customers. Moreover, adding a cherry to the cake – integrating it with Firebase, an asynchronous backend application is an absolute plus.Firebase is a real-time database, owned by Google, which empowers end-user applications with its exclusive data storage and synchronization technique. One can develop a completely Firebase-powered application or enhanced the already existing one by collaborating extraordinary Firebase features.

How can real-time Chat over Firebase help to increase your business efficiency?

Perfect question! Let’s see what exactly Firebase can do to improve your business value and efficiency:

  • 1.Firebase storage: Out of the box multimedia support:
    Unlike other databases, Firebase offers safe uploads and downloads of the file in poor network condition. It authenticates and transfers data in a real-time manner to ensure secure sharing of user data. Most important, the user can resume the interrupted transfer from the same point in case of connection loss. This, in turn, reduces your user bandwidth usage and time.
  • 2.Massive scalability:
    You will never run out of space with Firebase. This is mainly because its native is Google cloud. This allows your adaptive chat application to handle petabytes of data from the large user base.
  • 3.The best one – Cloud messaging:
    The primary aim of real-time chat application is to resolve customer queries via messages. In addition, Firebase is integrated with Google cloud messaging, which comes equally handy to smart device users.
  • 4.Firebase notification console:
    In a single database, you have many such features to manipulate. The firebase can compose and send the notification to your user’s app in real time.
  • 5.Dynamic links and Firebase invites:
    This is the part where your business growth will be reflected, and you will make actual money out of it. The dynamic link will keep track of your user wherever they go. It brings users to your app smartly, and redirects them to your affiliate links for marketing. Moreover, with its cross-platform solution, Firebase invites, it enables the user to share their thoughts about your app with other and thereby promoting your business.

Firebase just simplifies the real-time application development. Leveraging it, TechnoStacks has also developed an exclusive business app – Metwork. This imperative business app allows you to schedule a business meeting and send an invite to the participants with timely notification of essential meeting details. The user can share images, videos, and also record audio and share, making meeting extremely professional and fun at the same time.

Firebase is without a doubt a great help and support to businesses. It enables real-time features to the legacy application and brings your users in a realm of live chat.

Written By : technostacks
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