In a highly competitive environment, brands are always expected to do something out-of-the-box to grab the attention of their potential customers. While they have all tried and tested different methods, AR or Augmented Reality is something they all need to look forward to.
Why is AR the future of marketing? How can it convince the customers simply by giving them a preview of what they are looking forward to?
Use of AR in Marketing
A staggering developed in technology has ushered in augmented reality for marketing especially in gaming and shopping sectors. Hot on the heels of Pokmon Go, many marketers have realised the potential of this pioneering technology to attract their target audience.
Online shopping in particular has a lot of scope for the use of augmented reality. For instance, there are online stores that can make use of this technology to show how an outfit would look on someone without having to try on physically at a brick-and-mortar outlet!
Likewise, IKEA also used augmented reality apps for marketing to market their products. Their
interactive catalog is one of the best examples of using this technology of the future to help customers take an informed decision.
All in all, AR helps project a proposed concept or idea and removes the geographical and physical constraints associated with marketing.
Benefits of Using AR in Advertisement
The sheer benefits of AR in advertisement can easily beat any conventional methods like print ads, television ads or even web ad campaigns in the long run. This is perhaps the reason why brands are aiming for AR app development for marketing, which bring the following benefits to the table:
AR app development for advertising will therefore pave the way for bringing more business across all sectors. With the potential to appeal to everyone from a 5 year old to the seniors, Augmented Reality apps for marketing are definitely the way to go! Want to get started with developing the best apps? Give Digital Technostacks a call and we’ll take it from there!
Augmented Reality is the integration of digital information with the user’s environment in real time.
Over the past few decades, this artificial view of the physical world – known as Augmented Reality, matured from a scientist’s plaything to a part of daily life. Augmented reality is defined as a composite or false view of the world created by computer generated images in real time.
Getting an eye on types of AR. Below are the types listed and widely developed and explored in various verticals.
AR could be consistently coordinated in communicating, working, data representation, and gaming outside, basically anything you can think of. It would essentially change the way we communicate with each other.Technostacks studied and says that AR is the future of design and we tend to agree. Already mobile phones are such an integral part of our lives that they might as well be extensions of our bodies as technology and can be further integrated into our lives without being intrusive.
Marker-less Augmented Reality for retail opens new channels of interaction for ecommerce, brick-and-mortar stores, and retail sales staff.
Augmented reality is being used by real estate professionals to bring traditional, flat print materials such as blueprints and photos to life right in front of the consumer.
With augmented reality, Advertiser and PR agencies can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before during and after making an association.
AR app and platform in educational sector enables students and teachers to visualize 3D models in the real environment, in real time.
Augmented Reality has gone from dream to reality in just over a century. There are many AR applications in use or under development today, however – the concept will only take off universally when designers think about how they can integrate AR with daily life to improve productivity, efficiency or quality of experiences. There is an unlimited potential for AR, the big question is – how will it be unlocked?
Technostacks is immensely climbing up with latest designs to make the present and future market world grow and experience the Augmented Reality in real time.
The Travel App Travel Goodie helps in tracking the luggage as soon as the app meets the Beacon assigned to one’s luggage. The approximate range is 70 meters to track the luggage, kids or even your pets. However, the range merely depends on Beacon’s quality. Following are some steps for registration:
You can never estimate the potential of your business until you allow technology to dive in deep. Real time chat is one such application boom that can help you to gain an edge over the competition, and keep your business lively among customers. Moreover, adding a cherry to the cake – integrating it with Firebase, an asynchronous backend application is an absolute plus.Firebase is a real-time database, owned by Google, which empowers end-user applications with its exclusive data storage and synchronization technique. One can develop a completely Firebase-powered application or enhanced the already existing one by collaborating extraordinary Firebase features.
Perfect question! Let’s see what exactly Firebase can do to improve your business value and efficiency:
Firebase just simplifies the real-time application development. Leveraging it, TechnoStacks has also developed an exclusive business app – Metwork. This imperative business app allows you to schedule a business meeting and send an invite to the participants with timely notification of essential meeting details. The user can share images, videos, and also record audio and share, making meeting extremely professional and fun at the same time.
Firebase is without a doubt a great help and support to businesses. It enables real-time features to the legacy application and brings your users in a realm of live chat.
Technostacks, reputed IT Company in India, has successfully carved its niche within a few years of its inception….