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Since its inception in 2000, Google AdWords has enabled many businesses, and individuals earn handsome benefits. AdWords, one of Google’s flagship advertisement programs renders ads of various products and services for the user based on their query items. If the user chooses to click on that ad and do any transaction, the owner of the ad pays Google an agreed amount. Therefore, if you are a beneficiary of Google AdWords services, then you ought to know the PPC trends 2017 and key changes that Google has recently introduced.
Briefly, Google has replaced the standard ads with expanded ads. In the following section, we will be highlighting the major differences between them.
What are PPC latest updates?
In the evolving digital market, businesses feel a dire need to transition from traditional advertising channels to online marketing channels. Earlier, advertisers could not express much about their offerings due to the word and size limits of standard ads. Now Google has relaxed these limits to a certain extent, and given its AdWords users freedom to be more expressive about their products with more words and larger ad space in its display and search network.
What differences do Expanded Ads bring in?
  • 1. Large Size:
    The newly expanded ads will appear as a 47% larger ad as compare to the standard ads.
  • 2. No More One Headline:
    Google is now allowing advertisers to put two headlines instead of one headline. It will append a hyphen in between of two headlines and show up as per the device’s screen size. Advertisers can now use 30 characters per headline instead of total 25 characters.
  • 3. New Description Field:
    Google has scrapped the two lines set up that businesses use for product description. In place of two 35 characters lines, advertisers can now use an 80-characters field for description.
  • 4. No Need To Display URL:
    Advertisers no longer need to worry about giving the display URL while designing the Ad. Google will automatically read the domain from the final URL.
  • 5. Upgrade for Mobile-compatibility:
    Earlier Advertisers had a hard time optimizing their designs and codes in order to render a perfect ad for mobile users. Now Google has decided to take this on its own and expanded ads are optimized enough to make adjustments and present ads perfectly on mobile platforms.

Google has scrapped the standard ads completely after January 31, 2017. Utilize the new PPC features of Google AdWords now and reap the maximum benefits out of it.

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Written By : technostacks

In today’s fast-moving world, staying fit has become a prime necessity. A fit and healthy body not only rewards you with a happy personal life but also fuels your professional growth. While the market is now abuzz with many fitness apps or wearable apps, choosing the right option for you can be difficult. Technostacks has recently launched a GPS-based mobile app to track your daily running details. It is different from other apps in this genre in terms of its improved features, the accuracy of GPS tracking and lucrative UI layout.
What is Run Trackr App?
Run Trackr is a completely GPS-based running and fitness app available for download in iTunes store. India-based tech company Technostacks develops the app. If you are a regular sprinter, this app is a boon for you. It helps you track your daily running information like distance covered, speed and locations. It also stores this information, which later helps you in analyzing your performance and taking effective decisions.
Why Choose this app?
The fitness bands and other wearables available in the market are high-priced, and many of them do not quietly serve the purpose. Therefore, instead of wasting money on such expensive stuff, the users can download the Run Trackr app on apple devices and used instantly. This GPS tracking for fitness app is suitable for running, jogging, cycling or walking. The tracking accuracy of this app is outstanding as it lets you trace your performance by distance, by time, by location and by speed.
Features of Run Tracks App:
  • 1. Custom Target Setting
    One of the unique features of this app is the daily target setting. You can set the distance that you wish to cover within a certain time limit through this app. Then it tracks your activity and notifies once you achieve the target.
  • 2. Flawless Tracking:
    The designers of this app have taken utmost care to make the GPS navigation error-free to a great extent. The tracking capability of Run Trackr app is accurate to the core, and it constantly monitors your movement.
  • 3.Data Analysis:
    This app stores your daily data and helps you analyze your progress through the statistical representation of your running information.
  • 4. Sharing with Friends:
    The app also lets you connect with your friends who are using Run Tracks app. This helps you stay motivated with your friends and lets you share mutual information.

This daily workout app can eat up significant mobile data and battery as it constantly runs the GPS at the backend. So turn it off unless you are using it throughout the day.

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Written By : technostacks

Retail and Restaurants are such business areas where customer satisfaction plays a vital role in deciding the business’ fate. With an increasing customer empowerment, people now expect paramount quality of customer service from the service providers. If you do not let your customers believe that you truly value them, you will be left with hardly any consumer for your products. If you are into the retail or restaurant business, it is high time that you re-strategize your business plans. Having a Point of Sale system can be of immense help to enhance your customer services.
Hassle-free and quick checkouts:
Gone are the days when cashiers used to type in every detail of the product and it took like an eternity to create the invoice. Such a process not only frustrates the customers but also make many of them not want to stand in the queue. Using modern POS systems that use barcode scanning, you can make the checkout process quite faster. Removing manual effort, you can also ensure error-free transactions and can keep the queue shorter.
Sale Trend Analysis:
A Point of Sale system stores your transaction data and enables you to create reports to analyze the trend. By few clicks of the mouse, you can check what products or food items are selling more. Based on the customer preferences, you can opt to have those products ready before your customers turn away. The reports on POS can also be helpful in keeping an eye on the stocks of the inventory. Plan properly and clear your old inventories on sale or declare a happy hour in your restaurant and sell off that new food on your menu.
Analyze Individual Customer Data:
Modern POS systems are equipped to capture personal details like email ids and phone numbers of the customers. So make sure that the man behind your counter asks for such details while making a transaction. You can analyze the buying pattern of individual customers and identify frequent buyers. A returning customer is nothing less than a delight for retail stores or restaurants. So give personalized offers to such customers to keep them coming back.
Mobile POS:
To further enhance your customer service and make the checkout process even faster, you can use mobile POS applications like iPad POS systems and deploy employees all over your store or restaurant who will make transactions going to the customers.
Technostacks has developed such POS systems that promise excellent results for your retail or restaurant business.
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Written By : technostacks

Summary:
Technostacks has been awarded the prestigious ISO certification on February 2nd Feb, 2017. Founded three years back, the IT Company has already carved a niche in the competitive IT industry.
India, February 22, 2017:
Reputed IT Company Technostacks is proud to announce that it has been awarded the ISO/IEC 27001:2013 certification on February 2nd Feb, 2017. After intensive audits by an independent and renowned certification body, the company is delighted to have the certification.
According to Hansal Shah, Harshil Parikh & Mrudul Shah, the founder of Technostacks, “The fact that our three years old company has been awarded the prestigious certification speaks volume about our commitment to quality and improvement of overall processes that are detrimental for achieving higher levels of success.” The IT Company is based in the city of Ahmedabad in Gujarat and has established itself as a leading one among end-to-end IT solution providers in India as well as on the global front.
Range of IT Services Offered:

Technostacks has proved its expertise in the field of IT within a few years of its establishment. Its strong team of professionals consisting of experienced developers, programmers, SEO experts, testing professionals, and more has played a crucial role in acquiring the ISO certification. The services that it offers to its global clientele at the most competitive pricing are as follows:

  1. 1. Mobile App Designing and Development for iPhone, iPad and Android platform along with cross-platform app development and support as well as maintenance services for mobile apps.
  2. 2. Web and E-commerce Development including web support and maintenance, web designing and development, and consulting services.
  3. 3. Software Development which includes software product and enterprise app development, enterprise mobility, software testing and quality assurance as well as support and maintenance.
  4. 4. Digital Marketing by making the most of emails, social media, PPC, SEO, and app store optimization.
About the company
Technostacks is an IT company engaged in offering a range of end-to-end IT solutions to a global clientele. To know more about the company, please call at +91 7940359036 or visit https://technostacks.com/
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Written By : technostacks

In times of success, we should thank all those who stood by us when we needed them. This is why we felt the need to thank our team, the hardworking souls, who have been with us through this journey. We, from Technostacks, had organized a day long picnic for our team at a renowned resort. Our Team too, loved the idea and on February 24, 2017, we embarked on our bus journey with a happy gang of our staff members.
The bus ride was as memorable and we had reached the resort early in the morning. The resort had our breakfast ready and soon after, the music speakers were on playing the latest of music encouraging everyone to shake a leg.
  • Adventure activities to have fun:

    After a satisfying breakfast, our staff members got a chance to try their hands and skills on some adventure activities too. We had booked the resort for its lush open space and we found that our staff members happily ventured out to do the forest trekking and try their hands at Kayaking, tire walking, swimming and having fun in the pool, and finally zip-lining.

    As the day progressed, the resort got our lunch ready. The sumptuous food left everyone contented. We then had an award ceremony where we felicitated all the members who had been our great pillars of support.

  • Awards, Music and Dance aplenty:

    Our unique award ceremony gave away awards to achievers in the following categories:

    1. 1. The Perfectionist “High Dedication” Award
    2. 2. Star Performer of the Year
    3. 3. Wonder Woman Award
    4. 4. Bright Beginner Award
    5. 5. Excellence of Adaptability Award
    6. 6. Hyper Helper Award 2016 “Support Staff”

  • The resort then organized a cultural event post which, we had high tea, and then danced our way to the waiting bus for our return trip. While returning, we saw the smile of contentment, and simply enjoyment on the faces of all our staff members. This just proved us that there is nothing more pleasing than a happy employee is. We would like to thank the resort members too for making the day very memorable for each of the employees of our firm.
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Written By : technostacks

About Us

Technostacks, reputed IT Company in India, has successfully carved its niche within a few years of its inception….

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