benefits of ai in business

In the past few years, Artificial intelligence has gained a lot of momentum in various industries. Industries like healthcare, retail, logistics, manufacturing, transportation have started using artificial intelligence based applications in order to improve productivity and performance.

Artificial Intelligence hasn’t been completely incorporated in the businesses yet, but the companies and its employees are using these techniques without even knowing about them.

Machine learning and AI for business are one of the most important aspects in the present day. Both technologies are making a huge difference in the ways that operate their businesses.

According to a report given by Forbes, artificial intelligence will contribute more than $15.3 trillion to the global economy by the end of 2030. This helps the businesses to reap huge benefits with these technologies. In a study conducted by MIT, it has been proved that more than 85% of the executives believe that there is a plethora of benefits of AI in business growth.

The best way to evaluate a technology is by understanding the benefits of that particular technology in your business. Here are some of the benefits of artificial intelligence in business.

1. Automate Your Marketing Techniques to Improve the Sales

AI Marketing

Image Source:-

These days, digital marketing is the most imperative aspect of your online business. It is very significant for businesses to use various marketing techniques to get better prospects and convert them to loyal customers. Incorporating the AI into this marketing will help the organization in many ways. The AI-based applications can handle the routine tasks and they can customize the sales and marketing information depending upon the consumers.

The AI chatbots can be considered as another boon for the businesses in this digital era. These chatbots are helping in keeping the customer engaged and solves their doubts without any need for a customer service executive.

The customers who usually visit the website with a query won’t have the time to wait until one of your customer service executives shows up and in such instances; the AI chatbots do a miracle. They not only provide customers with their answers, but advanced technology helps in interacting with the customers and providing them with extreme customer satisfaction.

The machine learning can also help in optimizing the price of various markets. A data science platform, Rapid Miner leverages the data about different competitors, consumer preferences, suppliers, and risks to create the pricing models for the individual market segments automatically. This AI-based approach will help the businesses to optimize the marginal profits.

2. AI Based Analytics for Better Business Decisions

AI based Analytics

Image Source:-

The modifications in the recent networking and storage technology have given rise to the age of big data. But what can one do with the analytics if they don’t have proper ways to analyze the information? Due to the large size, the human intelligence isn’t enough to analyze the data. The technology should be used to make the better business decisions.

The machine learning and deep algorithms will help in this analysis. SAP’s in memory data platform named HANA is using the machine learning to analyze the big data and create patterns according to it.

Walmart has been using this platform for the data analytics. More than 245 million customers visit Walmart stores and websites all over the world. So, the data that this company collects is enormous and without a proper intelligence technology, they won’t be able to analyze and use this data. The HANA’s machine learning algorithms will bring important data to the forefront so that the Walmart employees can make informed data driven decisions.

3. Enhances Both Security and Maintenance of Your Equipment

AI For Cybersecurity

Image Source:-

The artificial intelligence can improve the maintenance schedules in the manufacturing and transportation sectors. Let’s take an example of airlines industry; the industry always tries to predict wear and tear of the mechanical parts of their fleet in order to prevent the downtimes. The AI-based predictive analysis will help in improvising this process dramatically. The airline’s industry will be able to create more optimized maintenance schedules with the help of Artificial intelligence.

The manufacturing industry has been using the AI for the maintenance and safety for a long time. The General Electric has developed a Predix Platform which will use Artificial intelligence to optimize and scale the industrial applications.

4. Saving Time

AI time saver

Image Source:-

No matter what type of business you are in, the time plays a prominent role there. In the business world “Time is Money” and one cannot simply waste their time with simple yet time consuming tasks like data analytics.

Analyzing the data with human intelligence will take a lot of time and this is the reason why people prefer to use the help of artificial intelligence. The artificial intelligence will help in the entire process and it will save a lot of time too. The situation is similar with chat bots too. One cannot spend their entire time before a computer waiting for the questions to pop from the customers. The artificial intelligence will reduce human efforts and saves their time in this industry too.

5. Easing the Inventory and Supply Chain Management

AI Supply Chain Management

Image Source:-

The machine learning algorithms will help both retail and other businesses with better management of their inventory. It is capable to automate the refilling requests and helps in the optimization of the supply chain. You can just hand over the maintenance of both inventory and supply chain to artificial intelligence. This is one of the ways AI can help the business.

Major AI based companies like IBM Watson are investing in this supply chain and inventory management at a large sum. IBM’s supply chain management will help in automating your order fulfillment and management. There is another company named “Transvoyant” which is combining the Internet of Things and machine learning to create applications that will predict the supply chain movements.

6. Advanced Hiring Processes

AI Hiring

Image Source:-

It is one of the common issues in any of the organization. Searching and hiring the right candidate isn’t something that can be just done. It takes a lot of cumbersome procedures to work. But with the latest AI based facial recognition applications, the interviewing and hiring process has become easy. This technology will evaluate the performance of an employee by their emotional cues which will help businesses to streamline their processes.

Various giant companies like IBM, Dunkin Donuts and Unilever have already started using artificial intelligence to screen the entry-level employees. Unilever has already declared how AI has aided them in the hiring process. The Applicants can give interviews using HireVue app on the smartphone. This app will use the video and audio data of the interview and analyzes it and on top of that provides the recommendations for the next step of the human recruiters.

7. AI helps in Fighting Frauds and Preventing Crimes

ai fraud detection

Image Source:-

The businesses spend a lot of time on detecting the fraudulent transactions, but it is like a never-ending process for the businesses. Usually, the frauds and crimes can be detected depending upon the pattern recognition. The machine learning tools can take care of this pattern recognition. Like this the cyber threats are also dependent on recognizing the pattern anomalies and AI-based applications will help in this area too.

A company named is using the latest machine learning techniques to develop the solutions that will help the company in detecting the frauds in a better manner. The rule-based systems detect a lot of positive false alarms and the machine learning system can detect such false alarms.

Key Takeaways

These are some of the best ways to use the power of Artificial Intelligence in different businesses. If someone asks you about how AI can help your business, you can provide them with these benefits and added advantages. There are enormous paybacks by incorporating AI in a business and most of the companies are using it to the fullest.

Are you want to implement AI in your business, then you can contact us. We at Technostacks Infotech expert in developing AI-based application. We will give the best assistance for your organization.

Written By : Technostacks

Agile methodology in testing

The world’s most widely used software development framework is the agile methodology. Most of the organizations out there have adopted it while testing, but there is still a long way to go. Back in older days, coding and programming were tiresome, and there was a lot of documentation. A lot of time and efforts were wasted in order to develop simple software.

Developers have been trying to invent something that is much more powerful and consumes less time when compared to their conservative methods and this is when Agile came into the light. The existing waterfall methods were too cumbersome, and this made all the developers turn towards the agile methodology.

In the waterfall method the development is done in different phases and one has to move on to the next phase after the completion of the first phase. If there is anything wrong in the first phase and the developers are already in the second phase, they won’t be able to go back to the first phase for a checkup. This is the reason why experts wanted to find a new methodology.

The basic agile model can cater to all the requirements of software development. It has everything in place, and the entire product development is organized and managed perfectly with the help of this methodology.

The Agile Methodology in Testing

Agile isn’t a set of guidelines or rules. It is not even a perfect methodology. Agile is nothing but a set of principles that encourage the flexibility, communication, and adaptability. The Agile software development process allows the teams to work together productively and efficiently. They help in developing the complex processes.

It consists of certain practices that exercise the incremental and iterative techniques which can be easily adopted to display great results. There are various methodologies of Agile which will help in applying the Agile into action. These methodologies will help in catering all the requirements of the software development team.

There are various Agile methodologies available, but the four essential methodologies are

  • Scrum
  • Kanban
  • Lean
  • Extreme Programming

What is the significance of Scrum?

Scrum is the most eminent methodologies out of all the methodologies related to Agile. Scrum is so famous that it is considered as the synonym of “Agile”. This is just a misconception. The Scrum is just one of the frameworks that will help in implementing the Agile.

This word scrum has been derived from the game rugby where all the players are huddled together interlocking their hands. Each player in the scrum plays an important role and in a similar way each and every member of the software development team will play an important role according to the Scrum methodology.

In Agile scrum testing process, there are three important roles – PO, Scrum Master, and the Development Team.

  • PO
  • It stands for the product owner. He/she is the key stakeholder or the lead user of the application that is developed. The product owner represents the customer side and this person should always be available for the team. They should be reachable so that the team members can contact them at any time if they have any doubts.

    If this person isn’t available when there is any issue, it may lead to the delay of the project too. Therefore; the PO plays an important role in the project. They should understand and not assign any new requirement after the sprint (predefined time interval for the completion of work) has started.

  • The Scrum Master
  • It is the head of the scrum team who manages the team and takes care of them effectively. They have to make sure that the scrum team is performing effectively and efficiently. If there are any issues, he/she should follow up and resolve the issue on their own. This person is responsible for the communication between the scrum and PO. The Scrum master has to give an everyday report to the PO.

  • The Development Team
  • The team consists of all the other members of the scrum. These developers, QA, testers, etc. The entire team that is working on the project are considered as the development team.

Scrum testing process, Activities Done in Scrum Methodology

  • Planning Meeting
  • The planning meeting is the starting point of Scrum methodology. The entire scrum team gathers for this discussion and the Scrum Master describes the user story (the requirements of customers) and then the team will start brainstorming on it.

    The scrum team will discuss about the complexity of the story and then aligns it as per the Fibonacci series. The team identifies the tasks along with the amount of time that is required to complete the implementation of the user story. A pre-planning meeting will be conducted before the planning meeting to discuss about the product ideas. It is like homework before an actual meeting.

  • The Execution Part
  • The scrum gets on to the work and starts working in order to complete the project. They work to take the user story to “done” state.

  • The Daily Standup or daily scrum
  • The scrum meets for fifteen minutes every day to discuss about the project. This procedure is called Daily standup and three major points are discussed in this

    What is the work done by team member yesterday?
    What does the team members plan to do today?
    Are there any impediments (issues)?

  • The Review Meet
  • At the end of every sprint cycle, the Scrum team meets with the PO and provides her/him with the user stories and its implementations. The PO can verify the user story according to its implementation criteria. The scrum master is responsible to preside over the meeting.

  • The Retrospective Meeting
  • This happens right after the review meeting and the following three points are discussed

    Best practices of Sprint
    What went bad during the Sprint
    What are the lessons learned and the action items?

Activity Tools used in Scrum

The following tools are used as activity tools in the Scrum Methodology.

What are the roles and responsibilities of Agile Tester?

The agile testing involves conducting the test from the customer’s point of view and performs it as good as possible. The role of an agile tester isn’t just limited to the testing of software. He is also responsible to assure the quality of it. In most of the scrums, the agile testers work as quality assurance team too.

Role of QA in Agile Scrum

  • Face to Face Communication
  • Face to face discussion is the most efficient way to work and discuss ideas with the team. The agile tester will participate in all the scrum meetings in order to talk and ask any doubts regarding the user story. This way he will be involved with the scrum right from the start. The design meetings are organized before the sprint planning is done and it is important for the QA to participate in it.

  • Understand Customer Requirements
  • The QA sits with the scrum and discusses the customer’s requirement. He works collaboratively with the PO to know what they are expecting from the scrum. The tester and other team members sit and discuss the requirements of PO before the user story is sent for the development process.

  • The Absolute Role
  • The tester should have both technical knowledge and skills. He should be good at communications so that he can talk with the PO as well as the scrum master from time to time about the project.

  • Automating the Testing Process
  • In agile testing, the integration testing and unit testing plays a huge and important role. It is better to automate this testing process altogether. There are various tools available for automation and there is no need for learning any language to automate the testing process.

  • Commendable Technical Knowledge
  • An agile tester should be able to contribute their technical skills in the discussion of the teams. They help in reviewing the codes, understanding the requirements of POs and user stories grooming. The tester QA should stay with the development team during the performing unit testing and offer their insights from the perspective of a tester. This different perception will help the developers to make a difference in the development.

  • Exploratory Tester
  • The exploratory tester will be using his skills to perform the testing in order to avoid any risks and uncertainty with the product. The tester can get the ideas with the initial design meetings and discussions with the team to explore the system. Once the tester gets an idea about the area of ambiguity, he will be able to work more efficiently and systematically for the product. An agile tester is bound to share his ideas and knowledge with the other scrum members.

  • Choosing the Quality Metrics
  • Before even evaluating the quality of the product it is important for the QA tester to establish certain metrics so that they can measure it. You can set these quality metrics as per the user story.

  • Lay Certain Ground Rules
  • The managers and scrum masters give a lot of freedom for the scrum to perform the implementation on their own. While this is commendable, it is important for you to set some of the ground rules when it comes to testing. This is one of the major agile testing responsibilities. You have to decide the type of testing tools you want to use, how to define the statuses, type of methodologies to apply, how to classify the state of build, etc. are some of the basic rules that you have to look upon.

Key Takeaways

These are the roles and responsibilities of an agile tester. If anyone asks you what is the role of a QA tester on the scrum? You can give them this list of roles and responsibilities. The role of a software tester in Agile environment is important. They make a huge difference in the team. These people are responsible not only to test the products but also to deliver the best products for the customers too.

With testing activities in the Scrum, the tester needs to participate in the sprint meeting, daily work, and day to day Scrum. The tester is encouraged to write about the new user stories from time to time so that it will help the customer with a better understanding of the project milestones. He should also assist and help the team in recognizing any user story that has been uncovered.

Technostacks has completely followed this agile scrum methodology for software development. If you are planning to develop your own software product, then discuss your requirement with us. We will give the best assistance as per your business.

Contact Details:-

Written By : Technostacks

Tips For Building a Mobile App With Fixed Budget

The mobile app development industry is building at a rapid pace and its scope getting broader with every day. There are several startups that are launching mobile apps on a daily basis and still some of the business and entrepreneurs who are trying to find the best way to build a budget-friendly mobile app for business.

Here we have provides tips to build a fixed budget mobile app.

As per the review, The mobile app development cost may range from $100,000 to $500,000 and this cost may reduce or increase as per the size and requirement of your mobile app project. This information will help you to estimate your app cost.

These figures are just approximations as the amount can be more than the average estimation depending upon the requirements of your business.

Are you on a budget and are thinking of ways of how you can minimize your spending on the mobile app! Then this article is for you. You will get to know how to build a mobile app with a limited budget.

Set a Clear Product Goal

The first thing that you have to be aware of is your budget. You can develop a mobile app with a small budget if you are aware of the budget and the goals that you have from the app.

Here is a checklist that will help you with a solid definition of your budget goals.

  • Who is your target audience (the people who will be using your product?
  • Why does the consumer need your app?
  • What are the basic functions provided by the app?
  • Who is your competition? Know more about their app and its functionalities in order to align yours.
  • What are the results that you want to achieve with this app? You should be specific about the results. Consider the points like how many downloads you are expecting every week, creating a new marketing channel by the end of this year, etc.

This checklist will help you in getting a clearer picture of the app that you want to design and what to expect from it.

You will get the following details after answering all the questions in the above checklist.

  • Your target audience survey and opinion.
  • A list of the desired features and functionalities of the app.
  • The monetization strategy of your app. If you are planning to create a free app, then the strategy that you want to implement to monetize it.

Pick the Right App Development Pricing Model

You must be confused about selecting a fixed price or hourly rate to pay the developers. You can hire the best mobile app development company who can make your dream into reality.

When you are on a tight budget, paying a fixed price will sound more reasonable. But you will be constrained here. After providing the developer with all the requirements and signing the contract, you cannot go back on your word and ask to modify anything in the app. As the budget for the project is low, the developers won’t be able to do it again for you. So, it is important for you to check out all the features that you want from your app in advance before visiting the developer. Decide everything and invest a good amount in planning the app so that you won’t have to rethink about it twice after assigning the work to a developer.

Be open with the developer about your budget constraints. The developer’s team will help you in picking the platform and provide you with the inputs about the app development. You have to be open and clear about everything in advance with the developer to get the product that you have been wanting.

Key Factors that Influence the App Price

These are the factors of developing a mobile app that influences the pricing. Here are the important factors that affect mobile app development cost. You have to keep in mind these points while you have to build a mobile application.

  • Device and the Operating System
  • Developing an app for a specific operating system will reduce the price. The Bring Your Own Device (BYOD) of app building system will affect the pricing a lot. You have to design an app that works perfectly across various operating systems and it is going to consume a fortune.

  • Native or Web app
  • This is one of the major constraints. The native app is OS centric and costs a little bit more but delivers amazing customer experience. Whereas the web app is available at a cheaper price, but the user experience is not as good as native app. If you are on a tight budget, you can first opt for a web app and then shift to the native one.

  • User Authorization
  • There are some apps that require user authentication or authorization. Such kind of apps is going to cost a little bit more than the usual amount. It completely depends upon your requirement to go with such apps or not.

  • App Distribution
  • The official distribution channels like Apple Play store and Google Play store will charge $100 as developer licensing cost. You have to be ready to pay that amount as it is something that you cannot avoid. The hosting provider will check whether the apps meet all the requirements or not before deploying it.

  • Extra add-ons like integration with social media apps, in-app purchasing will cost you a little bit more amount.

These are some of the factors that you have to consider when you want an app to be developed at an affordable price.

Platform to Build Budget Friendly Apps

The platform plays an important role when it comes to building the apps. As you are on a budget, you may want to save as much money as you can right. PhoneGap is one such app that provides you with an option to develop apps at low cost. The platform is open source and free.

PhoneGap leverages the JavaScript and allows development of apps in CSS3 and HTML5. These highly capable languages are now standard to most of the mobile devices. The PhoneGap provides an option for the developers to upload the code on various platforms like Android, iOS, BlackBerry, Windows, etc. Despite being the web-based apps, the apps built on PhoneGap will be able to access the features such as camera, geo-location, contacts and push notifications.

Mind The Maintenance Mobile App Development Costs

Your responsibility won’t end with launching an app in the Play store. You have to add the maintenance charges into the list too. Pushing regular updates for the apps, reducing the bugs in it, etc, there are so many other things that you have to keep in consideration. There are a bunch of free APIs and other open source integrations that you can opt for your product. Ask the developers to suggest you the best ways to reduce the costs in the app development.

If you want to develop a mobile app with a small budget, then you have to be considering the maintenance charges within the budget.

Key Takeaways

So, we can conclude that you can reduce the mobile app development cost by planning effective strategies and following cost-effective tactics. It is important for you to spend the right amount of time and decide how you want your mobile app to be. The time that you spend on deciding the mobile app features and design will help you a lot in the long run.

These are some of the tips for building a budgeted mobile app. You have to compromise with specific features in the process. Keep an eye on the mobile app development cost from time to time.

Are you ready to build a budget-friendly mobile app? Yes! then you can hire us. Technostacks is a leading mobile app development company will give you the best assistance in creating your app.

You can hire best mobile app developers from us for a daily or hourly basis to include all your dream into your mobile app. If you have any query then you contact us.

Written By : Technostacks

benefits and cost of hiring offshore react native Developers

Do you want to improve the initial page loads of your mobile app? Then the right person that you have to contact is a React native developer. There are lots of benefits in hiring react native developer, but you also need to consider the cost of hiring react native programmers.

Almost all the businesses that are planning to go digital will have a thought of owning an app and offering their services through this app. Although this idea isn’t so bad, it is important to design and implement the app perfectly.

There are so many people out there who will design your app at some bucks but this app lacks quality. This results in a waste of both time and money. Instead, hire React native developer and you will be able to see how the development of this app goes.

There is no need for you to hire a developer for your organization and pay him/her money every month even after the development of the app. There are several ways in which you can hire this React native developer. You can either hire a freelance developer or outsource the app development or you have one of the most reliable options – hiring offshore React native developers.

What is Offshore Hiring?

The companies can either spend a good amount of money and appoint an in-house team or go for an offshore hiring process. Because hiring either freelancer or outsourcing the work, both are cumbersome, and you will be losing a lot of time and money on these things. The offshore hiring makes more sense when you think about it and is one of the reliable options for the companies too.

So, the first thing that you have to know is what is this offshore hiring? You have to hire a React JS development company to take the app building process further. You will be paying them the monthly wage, and this includes everything. You will be paying the person depending on the country he/she lives in or the country from which the specific company is operating. The functionality of your application isn’t going to play any role here. These services are also called as out staffing and there are so many companies that offer such out staffing services.

You will be able to hire offshore dedicated developer who meets all your requirements and provides you with the necessary services. You can check and evaluate the performance of the employee before you hire him/her. It is important for you to explore the mobile developer salaries in different countries beforehand. This way you will be able to pick the country from which you want to avail the offshore services.

Why Hire Offshore Development Company In India?

Country wise react native mobile app development cost

Source links:

This chart clearly depicts the salaries of offshore employees from different countries. The source for this information available on PayScale. You can check the source links to explore more.

As per the chart, you can see the Indian developers charges less than other countries, so it is the best place to hire react native developers.

Benefits in Hiring The Offshore React Native Developers

    • Cost Effective

Saving up money is an important aspect for any organization. Hiring in-house employees will cost you a lot of amount and resources, if you try hiring a freelancer there is no assurance of either quality or timely delivery, outsourcing it will also cost you a fortune, but offshore hiring is different from all. You will get the best value for money when you offshore your product to some other company.

    • Quality Assurance

Quality is the utmost priority for any organization right. The offshore React native developers will provide you with the product that you require. They won’t waste time or resources and can provide perfect work right in time.

You will be screening the employees by yourself so you will know how all the things and going and what are the steps that you have to take to get the output that you have been wanting. You can rely upon the quality of the product without any worries.

    • Skill Set

Hiring an offshore React native developer is similar to hiring an employee for your organization. You will check whom you are assigning the work and you can assess their capabilities and skill set on your own.

The developer is responsible for the resources so there is no need for you to worry about it either. Everything will be handled by the developer in a professional way. All you have to do is hire the right person or company.

    • Sticking to the Time

The offshore employees are bound to some agreements and they have to submit the products in time. These employees will be committed enough to deliver the work before the deadline.

    • High Tech Security

The offshore employees will ensure that your app has the tight security. They maintain confidentiality and all the data will have security. There is no need for you to worry about the product and its safety.

    • Communication

Communication is the key for any project and the offshore developers will stick to it. They ensure that the communication happens in a timely manner and everything that is required to be shared is done. These developers will be flexible with the timings and they make themselves available for communication whenever needed.

    • Extended Support

The offshore developers will provide you with extended support as well as maintenance even after the completion of the project. They fix the bugs if required and helps you in the process of maintaining the app.

To Conclude:

These are some of the benefits that one can gain by hiring an offshore React JS development company. The professionalism and quality of work that these people offer are highly commendable.

If you are looking to hire react native offshore development company in india, then hire us. We at Technostacks Infotech expert in creating extensive mobile applications which will meet the exact requirement for your business.

For more information, feel free to contact us.

Written By : Technostacks

Best Marketing Apps

This is the digital era and it is important to approach the audience in as many ways as possible. One such option that must be given special attention is marketing apps for small business.

Yes, you can market your way to the target audience via these advertising apps. There are various marketing apps present out there which will help in the advertising your business. No need to worry if you are on tight budget, etc because this marketing through apps technique is light on your pocket.

These days almost every person owns a smartphone and the business are trying to utilize this smartphone addiction for marketing their business. This is a great idea as it saves good amount of money and the business advertisement can reach large set of audience with ease. Business owners may get conflicted feeling when they are in for promoting their business. With the plethora of options present out there they may get confused about opting one of them.

A survey has been conducted by Small Business Owners and Entrepreneurs and it has been proven that the usage of apps for business marketing will save a huge amount of time and money for the small businesses.

According to the report they have provided, 78% of the small business owners believe that using these apps could really create a great impact on their business. These owners have estimated that they can save 5 hours per week by using these apps.

5-6 hours means nearly you will be saving half a working day every week, and this is a great benefit for the entrepreneurs who are short on time. So what kind of apps that one can use to market their business. What are the best marketing apps in 2020?

The answer to this question is pretty simple. There are some of the best apps that are designed for different purposes, yet they all help in promoting the business.

Best Mobile Advertising Tools of 2020

When you read the title of this article, the first question that pops in your mind is “how to market your business through mobile apps?” it is an easy process. The first thing that you have to do is learn how usually these mobile marketing apps work and use these tricks in order to take your business to the people.

1) Trello


Trello is one of the famous project management app present out in the market. If you want to market your business, it is important for you to be planned and organized effectively. Trello makes it easy for you to plan and organize the projects with ease.

It is the visual project management app which is available for free on both Android and iOS platform. It also has a website version. So, you can access this app from anywhere at any time with ease.

You can create a different board for each project and add members to it. After adding the members, you will share all the required details with these members collectively. Everything can be discussed and shared at one place.

You will be able to create checklists and reminders for your upcoming task and even assign tasks for other members via this app.

Trello follows the old school notice board style and you can create as many boards as possible and add all the files that you think are required.

2) Yelp


Who wouldn’t know about this amazing app. Yelp has nearly 90 million unique visitors every month and is one of the most downloaded apps in the play store. This app has been one of the greatest mobile marketing tools for some years now and there are some reasons for it too.

If you are going to a restaurant to which you have ever been before, the first thing that you will do is to research about it right! And this is the main reason why Yelp has so many visitors. People use it to know about the restaurants, stores, hospitals, etc. that they are about to visit, and they search on Yelp for them. This is the selling mantra for Yelp, and it has been successful so far.

So now how can businesses market on Yelp? The Yelp come in three versions, one of them is free and the other two are paid. If you are just starting out and are on tight budget, then you can just use the free version. It has so many features so do not worry about it.

No matter whether you establish your page or not, Yelp will already have the good and bad reviews of your business and the traffic too. If you claim your own business page, then it is good for both you and your business.

You will get control over the content that has been posted on the website, respond to the reviews and add photos of your business by yourself. These perks will surely create a good impact on the people who visit your page.

The self-service feature of Yelp will help you in setting your own budget and designing ad campaigns according to it. You will be able to reach your target market with this feature. Although Yelp does not share their pricing publicly, it won’t cost you a lot of money to start campaigning in it. By using this feature, you will be able to remove the advertisements of your competitor when people are visiting your page.

Yelp is a place where the potential customers of your business come when they want to know about your business and its reviews, so it is important for you to keep your Yelp page interesting. If you receive any negative review on the page, take extra efforts to address and solve it. This will increase your credibility among the visitors, and they will start trusting you more.

Yelp also provides a call to action button for the people who your page. Use this feature to provide the visitors quick access to call you.

Yelp is one of the most effective and famous business marketing tool present out there. If you are in search of a reliable way to promote your business via mobile apps, then you should definitely have this app because you will be able to reach your targeted customers with ease via Yelp.

3) LinkedIn


LinkedIn has the capability of playing significant role in the effective marketing of any business. LinkedIn is considered as one of the smartest marketing tools by so many companies.

If you want to market your business via LinkedIn, you have to start working through your own network. You should increase the connections and make a potential list of the contacts in the LinkedIn community. You should start promoting your business online via LinkedIn and make use of the LinkedIn profile by sharing your online links on it.

Create LinkedIn Business Page

Similar to Facebook, you can create business pages on LinkedIn too. Use this facility and create a business page on LinkedIn. Complete the profile and make sure to add all the details.

The compulsory details that you have to mention on LinkedIn business page are

  • Company Description
  • Logo
  • Company size
  • URL
  • Company Type
  • Industry
  • Location

Encourage Your Employees to Have LinkedIn Accounts

Network plays a huge role in LinkedIn and it is important for you to use this networking option as effectively as possible. Ask every employee of your company to create a LinkedIn account. This not only increases your network but also helps them in their profession too. So, it is a win-win situation for your organization and the employees. So, do not let this immense opportunity slip out of your hands. If any of your employees isn’t interested in creating LinkedIn account, make them aware of the LinkedIn presence and how important it is in building a successful career.

Link Business Website and Blogs to LinkedIn Profile

As mentioned above the company website’s URL is important and should be linked to the LinkedIn account. You should mention the LinkedIn account in the company’s website too. This way the visitors for your website will get to know about you and your staff, the recommendations you got and much more about the company.

Make Use of Popular Keywords in Your Field

This is another important aspect. You can use any keyword searching website and get the phrases that are famous and are used more in your field. Use these keywords in your profile and on your company page. This will increase your company’s number of search appearances.

Include Trending Related Hashtags (#)

You can use hashtags in the caption of your post. This will reach your post for maximum people. For example, If you have a restaurant business then you can use #restaurant and the location hashtag in your post caption.

Create Article Over LinkedIn

LinkedIn provides a facility to create an article or blog. You can write about your company services and products so that other users can know about it.

Go Fo The LinkedIn Sponsor Ads

This is another great way to get maximum leads and output. However, you need to spend money first in this process. Your ad will display over niche LinkedIn profiles and articles. Most of the LinkedIn users claim that they had got maximum returns over the spend money.

Be Connected

You shouldn’t post on your company page when necessary. LinkedIn is all about connections, it is important for you to stay connected with your connections all the time and keep on interacting with them. The one way you can do this is by posting updates and articles from your company’s profile from time to time.

Greet your connections on special occasions and talk to them whenever required, like, comment and share the content that connects with you. This encourages your connections to pay more attention for your posts. LinkedIn is a platform where interacting plays a crucial role. You just can’t ignore it and get succeeded on LinkedIn platform.

Use Company Buzz

Company Buzz is a LinkedIn based app which will help you in knowing the discussions that are going on under your company name. Using this app, you will have an option to respond accordingly and relevant to such comments.

Key Takeaways

These are some of the ways you can use these three most popular apps for marketing and advertising. If you want to know how to promote your business via apps, then make sure to read this entire article.

You will get nice insights and a lot of time of yours will also be saved exploring required stuff. All these tips and tricks will make your marketing easier and time effective. Thus, we can conclude that consistency and quality of the campaigns is the key feature for any marketing as well as the advertising strategy, so make sure that you have both of them utilized well in your business plans.

If you want to develop your own app to reach out to the more customers, then you can contact us. We at Technostacks infotech expert in building custom software development and mobile app development.

Written By : Technostacks

About Us

Technostacks, reputed IT Company in India, has successfully carved its niche within a few years of its inception….