5 App Store Optimization Trends In 2017

With the perspective further tightening of the search engine algorithms, the need of exhaustive App store optimization cannot be overlooked. According to experts in the industry, new trends will be set in App store optimization services in 2017 like it did in the previous year. While deep linking strategies are expected to play a major role in ASO trends 2017, many other changes are also expected to take place in the area of ASO services.

1. Deep linking will be the king:
   As the trends have already started moving towards profound linking and app indexing from keywords, it is obvious to have a great impact on the portable ecosystem. App indexing lets the users navigate to their native mobile apps directly from the Google search results through back end links.
2. Real-time Analytics to play a major role:
   Numerous tools have just emerged in the ecosystem and are not adopted fully yet for real-time analytics. We do not expect this to be a key trend change in 2017 but according to experts, it will definitely bring a revolution in the expectations, integration techniques and reporting models of the modern real-time analytics tools.
3. Description of the apps will have a big impact:
   The app description will need to be more keywords rich as the keyword’s density in the app’s description and name will play a major role in deciding the rank of the apps. The ASO services providers, and developers will have a tough time creating a quality app description.
4. More real-time A/B Analysis:
   A/B testing has been in the web world right from its inception, but it is getting attention for a few years now. According to experts, 2017 will be a year where A/B testing will get some priority, and a standard will be set in the industry.
5. Online reputation management will become crucial:
   Ratings always play a key role in deciding the fate of an app, be it a new app or a famous one. App owners will need to pay greater attention to all the reviews and ratings that affect the reputation of the app. App developers need to align strategy well to drive in reviews that are more positive by adopting good reputation management techniques.
   User retention rates of the apps will also become important in deciding an app’s rank in the app stores. The app stores are already booming with millions of apps and we are eagerly waiting for more apps in 2017. Hence, App store optimization services will play a significant role!

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