Since its inception in 2000, Google AdWords has enabled many businesses, and individuals earn handsome benefits. AdWords, one of Google’s flagship advertisement programs renders ads of various products and services for the user based on their query items. If the user chooses to click on that ad and do any transaction, the owner of the ad pays Google an agreed amount. Therefore, if you are a beneficiary of Google AdWords services, then you ought to know the PPC trends 2017 and key changes that Google has recently introduced.
Briefly, Google has replaced the standard ads with expanded ads. In the following section, we will be highlighting the major differences between them.
What are PPC latest updates?
In the evolving digital market, businesses feel a dire need to transition from traditional advertising channels to online marketing channels. Earlier, advertisers could not express much about their offerings due to the word and size limits of standard ads. Now Google has relaxed these limits to a certain extent, and given its AdWords users freedom to be more expressive about their products with more words and larger ad space in its display and search network.
What differences do Expanded Ads bring in?
1. Large Size:
The newly expanded ads will appear as a 47% larger ad as compare to the standard ads.
2. No More One Headline:
Google is now allowing advertisers to put two headlines instead of one headline. It will append a hyphen in between of two headlines and show up as per the device’s screen size. Advertisers can now use 30 characters per headline instead of total 25 characters.
3. New Description Field:
Google has scrapped the two lines set up that businesses use for product description. In place of two 35 characters lines, advertisers can now use an 80-characters field for description.
4. No Need To Display URL:
Advertisers no longer need to worry about giving the display URL while designing the Ad. Google will automatically read the domain from the final URL.
5. Upgrade for Mobile-compatibility:
Earlier Advertisers had a hard time optimizing their designs and codes in order to render a perfect ad for mobile users. Now Google has decided to take this on its own and expanded ads are optimized enough to make adjustments and present ads perfectly on mobile platforms.
Google has scrapped the standard ads completely after January 31, 2017. Utilize the new PPC features of Google AdWords now and reap the maximum benefits out of it.