Why Does Your Gym Require a Mobile App to Boost Business?
Health and fitness have become the topmost priority for so many people out there. From millennials to elders, everyone wants to be in great shape with good health, and the one way to get both of them is by taking the help of a gym. The growing demand for health and fitness has increased the demand for trainers as well as gyms.
There are at least one or two gyms in every corner now, be it a small gym or a big and well equipped one. Do you know that $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for decades and this number will prove the competition for gyms in the market.
Standing out from the Crowd
No matter what kind of approach you have towards your customers, it is essential for you to excel in the niche. There are some who provide science-based workouts, and there are some who offer traditional fitness suggestions like Yoga. So, despite the type of services you are offering, you have to stand out from the crowd.
Also, there are hundreds of gyms offering the same service at your price or even at cheaper ones too. As a result, you require and need to figure out unique ways on how to attract more customers staying in your budget.
Everything Going Online
With everything online, the first thing any potential customer will do is check out about the services that they require online. They search online and check the websites of particular gyms to know more about their services. So, the earliest thing that you have to do as a gym owner is to get your own website following by an app.
Yes, mobile apps for gyms are more than necessary now. If you observe every gym member out there, you will see a mobile attached to either their hand or in their pocket. This scenario is how much people are addicted to mobiles these days. It is imperative for you to have your business present on the mobiles too.
Well, you must be thinking why your gym needs a mobile app, right! Yes, there are so many benefits and reasons for having a gym app.
The Main Reasons Why Your Gym Needs a Mobile App
In this article, as a gym stakeholder, you are going to discover some critical reasons why you should own a gym app.
Wearables are more than a trend these days. With numerous features, these wearables offer, people out there are incorporating them to tackle everyday tasks with ease. There are apps provided by the wearable companies that will sync the data. However, if your gym has an app, it can also sync the data from these wearables and use it for everyday work.
The fitness freaks out there are obsessed with these wearables, and giving them an option to sync their watches with your gym app will provide them with a significant benefit. It is like a value-added service that will impress fitness enthusiasts. The analytics these wearables offer can be stored in your app and shared when needed. This is the most excellent way to keep up with the rising trends and offer top features for your customers.
Stay Ahead of Business Competition
As said, the gym industry is pretty competitive, and you can find a gym in every nook and corner. It is crucial for every gym owner to stay updated and on the edge of technology to remain ahead in the competition. The advanced technology, as well as your fitness training, must go hand in hand. And you have a responsibility to maintain both with utmost perfection so that your customers get the best value out of it. If you want to stand at the forefront of the competition that you face in the industry, you should start providing some out of the box services for your customers and the gym app is one such thing as it will keep you up with the competition.
Helps in Tracking
With a hectic lifestyle, it is not possible for every member of your gym to attend on a daily basis. This gym app will help you in keeping track of who participated in the gym and who didn’t. It also notifies the customer if they miss consecutive gym days. This scenario is the best way for you to keep track of your customers at the same time, reminding them to attend the gym.
Assists in Retention
People say that a website for your business is like a salesman that never goes on leave and offers services for customers all the time. It is real and utterly applicable to apps too. An app will communicate with your customers outside the business, and it is the best way to engage with them even when they are not on your premises.
As said, customers always search for better service, and if you start offering them, they will surely come to you again and again. A gym with an app has a good history with membership retention when compared to the gym without an app.
Gym memberships and renewals are the sources of income for every gym, and a mobile app for fitness centers will make it possible. Members of your gym can easily retain themselves for the membership, and with multiple payment methods, it is always easy to provide them better services.
Facilitates with Timely Notifications
It is always vital for any business to keep its customers updated about the services that the business is offering. And the best way for you to do that is through notifications. From the events that you are arranging in your gym to their schedules, the apps will notify customers about everything. This is another great and value-adding feature for your app.
Apps will remind customers to attend the gym every day, and this will surely boost the customers to go too. You can send the latest offers that you are providing and notify members about any membership discounts via this app only.
Offers Added Advantages and Values
Every gym out there will have an infrastructure with gym equipment. It is a common thing, but people look out for even more interesting services, and this is where the gyms come into play. Apps provide an added value for the gyms. In order to undercut the competition, a gym has to meet and even exceed the expectations that people have from it. And it is possible by developing a competitive app.
Everyone would love having a customized experience, and it is possible for them with an app. An application would take up tailored features that a gym needs along with engagement outside the gym premises. You can give them the motivation they need along with a virtual training, exercise planner, and a food log. These advancements are the best ways to keep in touch with your gym members outside the gym without spending a fortune.
Enables Social Media
An online presence for a business is like oxygen for the earth. It has become mandatory these days. Social media check-ins and updates for a gym is going to help your business in the long term. If you have a mobile app for the gym, you can integrate it with the social media accounts and keep your members posted about the regular updates in your organization.
The social media integration with apps will help in better engagement on both your apps and on your social media business accounts. Ultimately both of them will help in bringing more revenue for your business.
This particularly is the millennial generation where no business is stuck in between walls. From e-Commerce shopping platforms to health clubs, it has become mandatory to be in touch with the customers in various ways. This required level of engagement is one of the main reasons to have a mobile app for your gym. From uploading classes online to giving instructions for your members via the app, there is a lot of immense stuff and things that you can do with the help of an app.
You can have a blog offering all the significant things that your members need to know, along with nutrition tips. If needed, you can arrange one-on-one sessions with the members who cannot attend gyms. There are so many workout apps out there, and one of the best ways to compete with them is by providing an app. Thus, the gym app has become mandatory these days.
Creates a Fitness Community
Every person who attends a gym has one aim- to have a fit and healthy body. Why don’t you bring all of them together in one place on an app and start interacting with them? A fitness community can act as an accountability partner for the members when they don’t have the motivation to attend the gym.
This community is a place where everyone can share their stories, be it a success or failure or something that motivates other members. Further, you can share their experiences with your gym. The social element will give a reason for people to come back to your app and gym again and again. This scenario is the best way to keep them engaged all the time.
So, like other businesses, the gym space is also moving swiftly on a mobile route, which is even a current leading trend. If you cannot keep up with the market or industry trends, it is going to be tough for your business to sustain and move forward successfully.
At Technostacks, we are one of the best mobile app development companies and have worked on Gym-based application solutions. Connect with us today itself to interact on how a custom branded application can steer your business operations and engage different stakeholders to generate more revenues.