The implementation of the mobile app dedicated to supporting pregnant women yielded several positive outcomes:
Improved Well-being: Mothers who used the app significantly felt better due to the personalized advisory, relevant engagements, and easy access to the products they needed. It was through personalized recommendations and monitoring that enabled them to be kept abreast with the current helpful information that was essential for their attention during pregnancy.
Increased Engagement: Because of the gamification elements such as the points component, the application users were motivated to actively engage in using the application. The doing of the activities and the reward in point offered the sense of accomplishment, hence encouraged the women to stay purposeful by racking up more points through the length of their pregnancy journey. The app succeeded in keeping users consistently engaged and committed to their prenatal well-being.
Convenient Access to Products: With the integration of the e-commerce platform, a pregnant client could shop with utmost ease without any hitches. She could use points to purchase goods for maternity, prenatal supplements, among other products for pregnancy. This frictionless access to trusted and relevant products was something that added on to the level of convenience and satisfaction of the app users.
Positive User Feedback: The mobile app received a very encouraging feedback from the users with them pointing especially that it’s easy to use and contained all functionalities available within one user-friendly interface, personalizable recommendations, smooth integration of features. Specifically, their needs during pregnancy were tailored in app such that each of them would be able to do all their actions within the app without much hustle while details about their progress on demand and resources availability was rated very positively.
Empowered Decision making: The app empowered the pregnant women to take decisions on their prenatal care. By offering personalized guidance, integrated activity recommendations and easier purchase of requisite goods or products allowed a woman to lead her life with full gears towards her well-being and participation in pregnancy. This empowerment fostered a sense of confidence and self-care among users.