12 Important eCommerce Mobile App Features For Your Business
The boost in mobile eCommerce has led to the development of mobile applications and platforms in current times. The users have become much more relaxing and secure while shopping products through a Mobile App compared to a web portal. Both large-sized eCommerce organizations, as well as small and medium-sized eCommerce companies, are now dedicatedly going on mobile devices to enhance their end-user experiences.
The eCommerce companies adopt a robust technology infrastructure by having advanced eCommerce mobile app development for their business and by facilitating mobile eCommerce.
Scope of Mobile Commerce
The span of Mobile Commerce is quite big and comprises everything right from e-commerce and in-app buying to mobile banking and buying of products utilizing a digital wallet.
By the year 2021, global m-commerce sales are predicted and will make up for around 54 % of all e-commerce sales. Further, the global m-commerce share in e-commerce will reach-out to about 73 % worldwide by 2021. While mobile wallet payments just summed to $75 billion in the year 2016, they are forecasted to rise to $ 500 billion by the year 2020.
The prime challenge any E-Commerce business faces is to stand out in the contest with an eye-catching, engaging, and interactive app that communicates and retains purchasers at each level.
We at Technostacks cater to such users’ requirements by developing advanced Mobile Apps for all categories of eCommerce businesses.
Here are some critical features of an eCommerce mobile app that you should embrace to give your online business a competitive edge and provide an exceptional user experience.
Must have Features for E-Commerce Mobile App
Easy and Uncomplicated Registration Process
Most of the customers would not like to fill out the lengthy forms asking for too many details and personal information.
Make the registration process easy by enabling just needed fields facilitates an uncomplicated customer listing cycle. People hardly ever prefer the apps that request time-consuming information to be entered for a casual registration.
Multiple Payment Alternatives
It is really imperative to give numerous payment alternatives for a customer to select from at the time of check-out. Try to incorporate a safe, secure, frequent, and issue-free payment option for a problem free check-out.
When you develop an eCommerce mobile application, one of the essential things to consider is the screen size and display of content.
As mobile display screens have restricted space, it is imperative to make sure that your application and its content do not look crammed up on the respected mobile device.
So, designing an undemanding and well-organized layout is vital. It should provide picture perfect navigation and showcase your company brand or products in the utmost inspiring style.
Responsive design is the most excellent solution, which automatically fits into any screen sizes and resolutions and enables a user-friendly experience.
Enable Precise Analytics
Apart from providing a better-quality user experience, the core goal of an eCommerce mobile application is to generate revenues. Hence, analytics is one significant feature that your app should possess.
Analyzing spot on user behavior and purchasing patterns on your mobile app is of supreme value. The overall session time, cost of product sales conversion, click-through rate, and accessing tailored fields all offer details about precise consumer behavior, leading to a boost in revenue streams.
The significance of having some approach for users to offer feedback on your application is crucial. Whether it is a call to action button or a link to enable an email doesn’t matter; the essential part is that you give your users a fast way to describe their feedback, including reporting bugs, and offering recommendations or having negative criticisms.
The Users will be quite pleased to know that you are unfastening their positive / negative feedback and that their input can drive the future of your application.
Presenting your Products with Augmented Reality
This functionality of effectively presenting / showcasing your Products with Augmented Reality can definitely assist you to boost the customer experience, and our technical team at Technostacks can help you to develop this functionality for your eCommerce mobile app. We have enabled this AR feature for one of our clients. This app is for selling luxury Rolex watches and it falls under the category of mobile Commerce space.
Push notifications are the simplest and most valuable way to interact with users and get them back to your online store without any robust efforts.
Simply market your new product arrivals, discount offers, or merely offer discounts on products that are left-out in the cart with the help of push notifications. These notifications encourage pressing action.
You can merge this functionality with your store’s analytics to quickly view a noteworthy boost in sales. Specialists found that push notifications are liable to take delivery of more response than any other approach of marketing or promotion such as messaging or endless emails.
Log in through Social Media Accounts
Use Facebook / Instagram Connect or another single sign-on technology solution to enable your customers to utilize their social media logins to pretty easily sign into the application. And allow them to keep signed in. This functionality offers them an approach to retrieve their credentials or effortlessly tell them which social network they utilized when setting up the mobile app.
Have Precise and Reduce Extra Clicks
If you are asking your users to register, sign up, or fill forms, be smart about reducing the number of clicks or taps, right from the overall app design.
Ask for minimum personal details and information. The overall conversion rates fall down when additional work is needed to enable signing up.
This scenario is a slip-up new world designers make frequently. You only have a limited window to attract users, and if they have an awful experience, they won’t make an effort to reach you again.
Facilitating Loyalty Programs
Today, most eCommerce stores provide their customers with the choice to gather points through the application while online shopping and win product discounts.
Steering loyalty through a unique mobile commerce app is an intelligent business move. You can also utilize the application to hand out promotion codes to a diverse range of users, further encouraging more downloads and increasing the use of the app at your online stores.
Easy Product Returns and Checking of the Return Status
Online shopping can be complicated, and products customers get many times depart from what they thought to be, such as the wrong size, color, and much more. So, creating a seamless returns process is so significant.
By providing a simple returns process and the quick option to check-out the status of returns effortlessly, you will improve your business’ transparency and turn more reliable in the eyes of consumers. Users knowing that returning of products will be simple; will eliminate their fear of an erroneous purchase.
Product Availability Reminder
In many digital stores, users can now select this option to get a quick notification when the product they would like to purchase becomes accessible again.
This was the list of eCommerce mobile app features an online store business should have to aim at providing an in-depth and exclusive experience that makes online shopping a much flawless procedure.
At the same time, these eCommerce mobile apps features can steer sales and increase revenues for your online business.
Technostacks is a leading eCommerce app development company, and if you want to include all the above features in your mobile app, then contact us today itself.